DreamWorks Animation announced yesterday the expansion of its strategic alliance with Samsung, to feature an exclusive offering of the Shrek film series in its entirety in 3D for the first time ever. This Blu-ray collection will be available during the second half of the year. The news was delivered at Samsung's Full HD 3D LED TV global launch press conference held in New York City. Update: additional information on exclusivity added.

Source: http://www.blu-ray.com